Oregon Truck & Auto Authority, driven by LINE-X, has evolved over the past 20+ years. Originally specializing in LINE-X spray-on bed liners and protective coatings for pickup trucks, the company has grown to become Rogue Valley’s one-stop accessory and protection shop for cars, trucks, SUVs, and vans.
The vision has always remained the same: provide customers with the very best products and customer service. To accomplish that goal today, a small business like Oregon Truck & Auto Authority needs high-speed, ultra-reliable fiber internet. The Challenge: Internet and phone crashes disrupted business.
Formerly known as “LINE-X of Southern Oregon,” the company rebranded in 2016 as “Oregon Truck & Auto Authority” to better represent the growing product line and services offered at the facility. A transition period was to be expected. Although many callers were initially confused by the name change, it presented an opportunity to explain to repeat and potential customers the new products and services the business now offers.
However, frequent internet and VoIP phone outages at the time proved to be a hurdle blocking opportunities to grow. Employees frequently had to resort to cell phones to contact customers.
“One of the best things we’ve ever done was to rebrand the business,” said Justin Duncan, owner of Oregon Truck & Auto Authority. “But we were so frustrated with the internet outages. It was painful to try to run a business without phones or being able to generate invoices. Any time the internet went down, it was a nightmare, and it started happening on a way too frequent basis.”
Hunter’s High-Performing Fiber Internet Solution
Hunter Communications worked with Oregon Truck & Auto Authority to provide a high-speed fiber internet and business VoIP phone services solution designed to keep them always connected.
Like many small and medium businesses, Oregon Truck & Auto Authority depends heavily on the Internet. Accounting functions, including generating invoices and tracking payments, are handled through QuickBooks online. Another large segment of the business is devoted to checking online for availability, pricing, and ordering parts for customers.
According to Justin Duncan, Owner of Oregon Truck & Auto Authority, “It was a stroke of good luck that Hunter reached out to us. We’ve had no issues at all with the product, getting somebody on the phone, or coming over. In today’s world, being able to connect with somebody face-to-face and know you have a reliable non-1-800 number is invaluable.”
Oregon Truck & Auto Authority runs smoothly on Hunter VoIP phones
The phones are a large and active part of the business. The company’s advertisements drive customer calls, which means the phones must be reliable. Additionally, they always reach out to confirm appointments and schedule them once a customer’s parts arrive. Hunter’s VoIP phones make the shop run more efficiently, with an intercom feature, the ability to transfer calls, and the ability to put multiple people on hold.
As Duncan observed, it’s all about convenience and reliability. Compared to the internet services they had before, the value is much better, and Hunter has a much more dependable product. “The overall confidence that I have with the consistency of Hunter is very very high. We know the wheels are not going to come off. I would absolutely refer Hunter to another business. Those were frustrating times and money was lost when our phones and the internet would go down with our previous vendors. With Hunter, that’s all wiped off the table. There are enough stresses in our lives. If we can eliminate internet and phone problems at the shop, boy, that’s great.”